SOCIAL GAMINGSpas and fitness companies are paying attention to the social gaming industry and some are participating in engaging and educating their potential clients and overall audience. Clarins has launched Spa Life, a virtual spa experience where those playing the game learn how to run an actual spa. Created by Freshplanet, gamers learn how to book clients, manage the spa and services, and build a business . . . virtually. One of the popular features that keeps players coming back is the fact that credits can be earned in the game and redeemed in the purchase of actual products. The other attractive feature of the game is that Spa Life is "lightly branded" meaning those playing the game don't have to put up with too much marketing of products while enjoying the aspects of the experience. Game on.
