BABY BOOMERS STILL RULEAccording to SpaFinder, baby boomers continue to be the "fastest-growing demographic in the world . . . in the US alone, 39 million consumers account for nearly $2 trillion in annual spending." With those numbers in mind, spas are catering to the needs of the boomers by offering exercise physiologists, chiropractors, orthopedic professionals and naturopaths to pay attention to keeping fit and dealing with issues of joint pain and rejuvenation.
Who said the boomers are an aging generation? Quite the contrary. The boomers will spend whatever they need to stay young spiritually, mentally, and physically . . . and the spas know it.
