Monday, December 28, 2009

2009/2010 - Top Five Spa Trends

The economy is still very much on our minds. The great question of 2009 rests on whether the economy is truly in recovery mode or whether it has come up for a much needed breath of fresh air before shifting back into another recession. No one seems to know the answer. Most want to believe all is well, but the overall uncertainty is still widespread. Spending patterns of this past year, and most recently during the holidays, suggest a very tentative, cautious outlook.

Spas got the message loud and clear. An unmistakable quiet fell over the industry . . . and not the kind of 'feel good' quiet spas are famous for. This kind of quiet threatens the very core of a spa's fiscal health. It is a time when management becomes very creative. The result? Discounts, deals and giveaways galore. Modest indulgences. There are four things a spa enthusiast should do when there are so many promotions being offered. Look for them. Expect them. Exploit them. Enjoy them. Helps you, helps them. A win-win situation no matter how you look at it.