Wednesday, December 30, 2009

2009/2010 - Top Five Spa Trends

2. MEMBERSHIPS, LOYALTY AND FREQUENT BUYER PROGRAMS
Impressive statistics show that 70% of sales are represented by consumers who belong to loyalty programs and participate in members only exclusive offers. Membership programs such as VIPs, Loyalty, Customer Appreciation, Frequent Buyer, etc., are highly effective in cultivating consumer retention and encouraging a healthier bottom line. Clearly, consumers love loyalty programs.

Membership programs are becoming a popular trend in the spa community and are an effective way for management to stay connected while working hard building consumer loyalty. The membership process places the spa in an excellent position to understand their client's needs and create unmatchable value, superior service, the right mix of product and service menus. It also gives a spa an opportunity to offer members a sense of belonging and familiarity within an environment where a circle of trust and comfort is enormously important.

Spa memberships generally offer perks and rewards which may include a point system, discount cards, rewards, savings incentives, advanced notice of sales, frequency discounts, and maybe (if you are lucky) a free spa treatment on your birthday. Some are free to join and are specifically designed to keep you "in the loop", while others are based on an *annual fee and include 10 - 15% off products and services throughout the year. Where indulgence has been replaced by practicality, the membership trend is projected to evolve and thrive within the spa community.

*As with any type of signed agreement, make sure to read the fine print.

Monday, December 28, 2009

2009/2010 - Top Five Spa Trends

1. DISCOUNTS, DEALS AND GIVEAWAYS GALORE!
The economy is still very much on our minds. The great question of 2009 rests on whether the economy is truly in recovery mode or whether it has come up for a much needed breath of fresh air before shifting back into another recession. No one seems to know the answer. Most want to believe all is well, but the overall uncertainty is still widespread. Spending patterns of this past year, and most recently during the holidays, suggest a very tentative, cautious outlook.

Spas got the message loud and clear. An unmistakable quiet fell over the industry . . . and not the kind of 'feel good' quiet spas are famous for. This kind of quiet threatens the very core of a spa's fiscal health. It is a time when management becomes very creative. The result? Discounts, deals and giveaways galore. Modest indulgences. There are four things a spa enthusiast should do when there are so many promotions being offered. Look for them. Expect them. Exploit them. Enjoy them. Helps you, helps them. A win-win situation no matter how you look at it.

Friday, December 25, 2009

HAPPY HOLIDAYS!


Wishing everyone peace, love and joy for today . . . and the rest of your tomorrows.

With love and gratitude for a wonderful year!
Editorial Staff,
Beauty Editor Post
beautyeditorpost@gmail.com

Wednesday, December 23, 2009

2009: One of Our Favorite Things - Sothys Secrets

Women 38+ will appreciate not only the result and function of this cream, but the sheer pleasure of its texture and glide. The key active ingredient is 'Tex-OE' from prickly pear, an ingredient that triggers the skin to neutralize the negative effects of stress, or free radical damage, in a couple of hours. This is the normal time frame for younger women to process damage due to stress, but as hormone levels start to change the proteins in the skin responsible for this activity may take up to eight hours. The result? Slow cellular repair, slow regeneration and increased degeneration, all culprits of aging. Sothys Secrets offers a powerful cocktail of anti-oxidants to accompany Tex-OE, including the peel of an apple, peptides to trigger collagen renewal, and iris extract to increase and protect the dermal proteins (collagen and elastin). Marjoram and ylang ylang are responsible for the fragrance and add to the destressing effects of this velvety textured cream. An addictive luxury? In a word, . . . yes.

Monday, December 21, 2009

Resveratrol - The Latest Greatest

Now, there is one more very good reason to have a glass of red wine with dinner. Resveratrol, a plant compound found primarily in grapes, is being lauded as the new champion in the war against aging. It naturally occurs in plants when an injury or fungal infection develops, and its key role is to provide protection from disease, harmful substances and UV exposure. Resveratrol functions beautifully as an antioxidant and has the ability to neutralize free radicals (which attack healthy cells) and prevent ongoing oxidation and inflammation (both of which contribute to the negative aspects of aging).

In fact, . . . and this is a big one . . . Reveratrol has more muscle power than Vitamins C and E. Knowing its background and attributes begs the obvious question . . . is Resveratrol an important contribution to the anti-aging process or is it another "flavor of the week" ingredient fueled by marketing hype? Scientists are focusing a great deal of attention on that question and are currently very hopeful. As with aging, only time will tell. Cheers.

Friday, December 18, 2009

2009: One of Our Favorite Things - Jan Marini Age Intervention Regeneration Facial Mask

With seductive phrases like dual action occlusion and delivery and saturated with a high concentration of potent active topicals, trying this mask was an absolute must. It is loaded with an impressive list of antioxidants, including the 'new-kid-on-the-block' resveratrol (see next post) and a cocktail of skin rebuilding peptides. A power group of anti-inflammatory ingredients such as red, white and green tea extracts work together to help protect and soothe the skin while diminishing the appearance of fine lines and wrinkles. The pomegranate extract and co-enzyme Q-10 both work to intensify regeneration and repair, and the algae extract promotes invaluable moisture retention and elasticity. The glycolic acid kicks in to boost the absorption of the other ingredients. Talk about teamwork.

Words like repair and rebuild suggest this mask needs time to do its work, so an overnight magic act it is not. But then, we all know there is no such thing . . . right? There was, however, a noticeable glow following the first treatment, but the real bonus is the overall cumulative effects while the skin works hard to rebalance, rebuild and rejuvenate. Two thumbs way up on this product, which is why it is 'one of our favorite things of 2009'.

Wednesday, December 16, 2009

SPA SWEEPSTAKES - WIN A SPA GETAWAY

Win a Weekend Spa Getaway for Two!
Enter by January 17th
GRAND PRIZE:
One winner will receive a trip for two to Arizona including round-trip airfare, three nights’ hotel accommodations, $1,000 spending money. Prize package has approximated retail value (ARV) of $5,000. A $3,500 cash option will also be offered as a prize substitute.

Monday, December 14, 2009

SPA SWEEPSTAKES - REDBOOK MAGAZINE

REDBOOK'S WESTERN WEEKEND AT THE ELDORADO HOTEL AND SPA - SANTA FE, NEW MEXICO
Enter by December 21st
GRAND PRIZE: One winner will receive a 4-day, 3-night stay for two at Eldorado Hotel & Spa in Santa Fe, NM, including Junior Fireplace Suite accommodations (approximate value, $1,850), two spa treatments at the Nidah Spa (approximate value, $150 each), and dinner for two at the Old House Restaurant (approximate retail value, $150), and round-trip coach airfare for two from the major airport nearest winner’s residence (approximate retail value, $600). Approximate Retail Value $2,900.

Friday, December 11, 2009

2009 GIFT SETS - CUCCIO HOLIDAY GIFT SET


Cuccio Naturalé's Butter Lytes Holiday Set features a lovely set of their ultra-sheer body butters. These body butters are available in Tuscan Citrus with White Tea to give the skin a toned and brightened appearance; Guava & Mangosteen to renew and deeply hydrate for silky smooth skin; Pomegranate & Açai to promote healthier and younger looking skin; and Honey and Soy Milk to regenerate damaged tissue and skin cells. Formulated to dispense time-released emollients into the skin to hydrate it throughout the day. De-light-ful!

2009 GIFT SETS - JANE IREDALE HOLIDAY KIT


Jane Iredale Eye Gloss Bar Holiday Kit consists of a set of six glide on, crease resistant, liquid eye shadows and one lash defining, lengthening mascara for sparkling, smudge-proof celebrations. Shades include Champagne Silk, Brown Silk, Green Silk, Mauve Silk, Grey Silk and Wine Silk. The set comes in a white, plush cosmetic bag that features a mirror and zippered closure. In a word . . . beautiful!

2009 GIFT SETS - KLAPP COSMETICS HOLIDAY SET


Klapp Cosmetics offers the Golden Glow Face & Body Holiday Set which includes, Chi Yang Exclusive Golden Moisturizing Cream to regenerate dry skin; Golden Body Oil Dry for a non-greasy approach to silky smooth skin; and Golden Body Oil Regular for velvety smooth skin. All products are infused with 24K and 22K gold for a luminous, radiant glow.

Wednesday, December 9, 2009

2009 GIFT SETS - MURAD HOLIDAY SET

Murad's "Give the Gift of Gorgeous Holiday Set" consists of Renewing Cleansing Cream to gently exfoliate, restore radiance and protect the skin's natural moisture barrier; Age-Diffusing Serum to reduce the appearance of medium to deep wrinkles and improve elasticity; Age-Balancing Night Cream to restore suppleness and minimize wrinkles while improving the skin's texture; Sheer Lustre Day Moisture (SPF 15) to work on the restoration of the skin's elasticity; the Renewal Home Facial Kit to effectively take care of your skin at home. This 30 day supply/set includes a free cosmetic bag, free shipping (for online users), a 60 day guarantee, and free samples.

2009 GIFT SETS - PETER THOMAS ROTH HOLIDAY KIT



Peter Thomas Roth's Un-Wrinkle Holiday Kit offers their anti-aging trio. The Un-Wrinkle to combat wrinkles by delivering a patent-pending, highly concentrated formula of vitamins, peptides, and moisturizers; the Un-Wrinkle Peel Pads for an efficient daily peel to prepare the skin to receive these ingredients more effectively; the Un-Wrinkle Night to provide an advanced night time moisturizer formulated with an exclusive blend of eight powerful anti-aging peptides and neuropeptides (plus retinol) for maximum results.

2009 GIFT SETS - ELEMIS ESSENTIAL BEAUTY SECRETS COLLECTION

Elemis offers their Limited Time Edition Collection Gift Set for the holidays in honor of Breast Cancer Awareness. The set includes the Papaya Enzyme Peel to brighten and clarify the complexion with a non-granular exfoliating cream; Pro-Collagen Marine Cream to reduce the depth of wrinkles, increase hydration and skin firmness in *just over 2 weeks; Pro-Collagen Oxygenating Night Cream to increase oxygen levels and assist in the regeneration process; Pro-Collagen Lifting Treatment Neck and Bust to provide a smoother, firmer skin. These products are included with a luxury pink Elemis Cosmetic Bag.
*independent clinical trials 2003

Monday, December 7, 2009

2009 GIFT SETS - SOTHYS PARIS HYDROPTIMALE GIFT SET


Sothys Hydroptimale Gift Set includes two great products. The first product, Hydroptimale Comfort Hydrating Cream, treats the skin to instant hydration that will last up to 16 hours while regulating and strengthening the skin's own natural protection.

The second product, Active-Contour Age-Defying Cream, is formulated to reduce dark circles and puffiness under the eye area and prevent the appearance of fine lines. A perfect duo!

2009 GIFT SETS - SPARITUAL ECO-LUXURY HOLIDAY GIFT SET



SpaRitual's, "It's a Wonderful Life Eco-Luxury Holiday Gift Set," includes the following three products; Look Inside Organic Moisturizing Lotion, Instinctual Energizing Fragrant Mist, and Infinitely Loving Oil.

This winning trio is thoughtfully designed to balance of your body, mind and spirit and consists of three vegan, paraben-free, multi-purpose, travel size Chakra Care products. Oohhmm . . .

2009 GIFT SETS - SKIN MEDICA TNS HOLIDAY GIFT PACK


Skin Medica's Holiday Gift Pack includes a full retail size of Skin Medica's most popular products - TNS Night Eye Repair and TNS Lip Plump System. These two products will help hydrate and brighten the delicate eye area and add instant fullness and volume to the lips.

This limited edition is packaged in a stylish, zippered, purple case. Talk about purple power!

2009 GIFT SETS - YONKA PARIS HOLIDAY TREASURE SET


This year YON-KA PARIS is offering their clients a set of three round leather treasure chests that gently fit within one another for easy space saving stacking.

These beautiful boxes present a unique and beautiful way to store your favorite products, perfumes, and other very personal treasures.

Friday, December 4, 2009

2009 GIFT SETS - BIOTONE HOLIDAY GIFT SET

Biotone's Holiday Gift Set consists of trial-sized samples of Facial Therapy MicroRefiner with Bio-Firming Complex to provide a gentle microdermabrasion to help reduce the appearance of fine lines and large pores; Micro-Buff Crème Body Polish Milk & Honey to stimulate microcirculation and restore soft, smooth skin; Body Lush Hydrating Wrap to moisturize thirsty skin with active botanicals; and Smoothing Massage Butter Pomegranate & Cranberry to relax the body and help dry, chapped skin on the road to recovery.

2009 GIFT SETS - DERMALOGICA FAVORITES SET

Dermalogica's Favorites Set is great for all skin conditions. This travel-sized set includes versions of PreCleanse to gently liquify sebum and oil-based debris; Daily Microfoliant to eliminate cell debris leaving the skin noticeably smoother and brighter; Gentle Cream Exfoliant to refine the skin without irritation; and Skin Hydrating Booster to replenish the skin's capacity to hold moisture.

2009 GIFT SETS - GUINOT MEN'S HOLIDAY SET

Don't forget to pamper the special men in your life. Guinot's Holiday Set includes Baume Hydra Apaisant (After Shave Balm) formulated to instantly calm, soothe, moisturize and protect the skin, as well as a complimentary Defatigant Express Eye Gel to rejuvenate the eye area and smooth away the fine lines and dark circles.

Wednesday, December 2, 2009

2009 GIFT SETS - EMINENCE ORGANICS GIFT BOX

Eminence Organics Gift Box includes all 9 Biodynamic products - Lemon Grass Cleanser, Hawthorn Tonique, Radish Seed Refining Peel, Primrose & Melon Balancing Masque, Yellow Sweet Clover Anti -Redness Masque, Apricot Calendula Nourishing Cream, Echinacea Recovery Cream, Bearberry Eye Repair Cream and Quince Nourishing Body Lotion.

What could be better than that? Each incredible gift set comes with a unique number that could be your ticket to paradise! Each purchase offers you a chance to win the trip of a lifetime to Spa Grande at the Grand Wailea in Hawaii! Contest closes January 31, 2010.

2009 GIFT SETS - EMINENCE ORGANICS GIFT BOX

Eminence Organics Stone Crop Holiday Gift Set includes three favorites - Stone Crop Gel Wash, Stone Crop Hydrating Mist, Stone Crop Body Lotion and an adorable 100% organic cotton bag with 100% recycled linen lining. Oh, and don't forget . . . a chance to win a trip to the Spa Grande at Grand Wailea, voted "Top Hotel Spa" in Hawaii by Travel & Leisure, World's Best Awards. 50,000 square feet of complete luxury, unique treatments and exceptional service. Aloha!

2009 GIFT SETS - PEVONIA HOLIDAY GIFT SELECTION

2009 Pevonia Holiday Gift Selection
Collection includes the Your Care Solution Collection as well as luxury gift bags and Eye Makeup Remover. Available in nine different varieties - Dry Skin, Sensitive Skin, Combination Skin, Eye Care, Rosacea, Power Repair, Spa-At-Home Essentials, Safe Sun Face & Body and Spa Travel Essentials.