Wednesday, May 11, 2011

MYTH INFORMED - PRICE vs VALUE

Myth: The more you pay, the better the cream.
Just because you pay a lot of money for a cream does not mean the cream will be the best one for you. It is true that a good anti-age cream is more expensive than a basic hydrating cream, but if you are in your twenties, there is no need to buy a cream formulated to address age related concerns. If you are in your 40s, well, that's another issue. What is most important are the ingredients in the cream, . . . the ones needed for your particular skin type. A good skin analysis and determination of the correct approach to care for your skin will give a better guideline for choosing ingredients and products that will deliver results.

Having said that, new research is offering specific ingredients with new delivery systems that are making ingredients more targeted and precise. These ingredients produce greater results because they are more easily assimilated and have a much better affinity with the skin. All of the new research, new ingredients and new technology costs more. It is simple math. There is a definite price to pay for progress.