Europeans take their skincare seriously, not as a luxury, but as a necessity. The European facial is really the basis for any facial, or at least it should be. This type of facial consists of a full consultation, including what you are prepared to do at home, a skin analysis, and a treatment plan. The facial often incorporates the use of machines, as well as a massage, and will generally be offered for anywhere between 20 and 50 minutes. During this treatment the face, neck, and décolleté will be treated. The massage portion will include the upper back, and in some cases, the ears and scalp.
In many esthetic salons, and spas, you will still find those that specialize in facials and treat from the chin up while strongly recommending the same for homecare. Thank goodness with the population traveling more, a world of treatment protocols are being shared, clients are demanding more, and professional estheticians are offering more global services. There is a very good reason why European women seem to have such nice skin. Ooh-la-la . . .