THE SCIENCE BEHIND THE SPASpa consumers are smart, conscientious, and monetarily mindful. In this type of financial climate, they have to be. Economic woes shook us to the core, one way or the other, leaving an unforgettable mark straight down the middle of every city and town across the nation.
Spending trends changed and consumers began using more caution than ever. Consumers want to make informed decisions and invest their money in evidence-based spa treatments and skin care purchases. They want assurances that the product, or service, will address their needs and offer guaranteed results. A guarantee? Well, as hard as that is to do, consumers are now embracing the scientific and medical research in order to qualify their purchases with solid, indisputable answers before they lay down their weary bodies and reap the beautiful benefits of a day at the spa. In this type of business climate, every body wins.
